Yamamoto Senko

When Gary Yamamoto designed the Senko in the early 90's, he had no idea he was changing the future of fishing. This simple slab of plastic will revolutionize your game and increase your catches, whether you fish it weightless, wacky-style, Texas-rigged, on a Carolina rig, or on a shakey head or flipping jig. There's a Senko in the lineup for every possible application and for every angler, from the first-timer to the tour-level pro.

If there's been one lure that has changed the face of fishing over the past five years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The Senko is a staple in the fishing world, with the original soft-plastic stickbait coming in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere.

"Iconic" is an understatement – the Senko has spawned thousands of imposters, but nothing beats the original. Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat. The only wrong way to fish a Senko is to not fish with the original Senko.

The Senko is simple yet effective. The fall rate created from the large amount of salt impregnated in the body drives fish mad. It is available in several proven colors, making it a versatile option for anglers of all skill levels. With a quantity of 10, the Senko is a must-have in any angler's tackle box.

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